COACHING TIP TUESDAY: The most important things cannot be measured

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“You can’t manage what you can’t measure!”

This is flat out wrong and leads to great misses and often great harm in the hospital, in the boardroom and on the court.

From the Deming Institute…

“[P]eople often quote Dr. Deming as saying something along the lines of: ‘you can’t manage what you can’t measure.’ Not only did he not believe this, he thought managing as though it were true was a deadly disease of management.”

In fact, most of the most important things in life are not measurable.

Many newer coaches and leaders defer to the “You can’t manage what you can’t measure!” mantra for many reasons, including … it is safe with the built in fallback position, “But the data said … !” …

“The things which are not measurable are more important than those which are measurable.”


… and when they do, they lessen their own and their team’s ability to positively impact … and often do great harm.

As leaders, as coaches, we must evolve beyond management and coaching 101, beyond you can’t manage what you can’t measure! to understand what is measurable and what is not and to manage ALL that must be managed to achieve our mission.


190702 Coaching Tip Analytics

Not always will the data – will the measures – will the analytics match up … not always will they provide us with a clear picture of reality.

It is up to us to … open our eyes – open our minds – and open our hearts to additional information (the most important information) if we truly want to achieve wisdom … if we want to truly achieve our goals.

There are many counting on us to do so. And now is the time.






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